A Brief Note About
"Hits"
Our Official Hits Counter

If you look at our "traffic" results at Alexa, you will find the following

467,822 Traffic Rank
1.3 min/day Avg. Time on Site
285 Sites Linking In

This is what you'll find at Quantcast:

19.1K Est. Monthly US People

Yet our own server shows us with 10,000 - 15,000 hits a day, and at times, during weekdays, almost 20,000. That means, presumably, that we are reaching some 350,000 - 500,000 readers a month.

Not long ago I wrote letters --- old-fashioned print-on-paper letters --- to Alexa and Quantcast. I complained about their figures, wondered where they came from. I even called, managed to get through to Alexa. I pointed out that we get many more "viewers" than they are showing.

Their representative who sounded to be no more than fifteen years old responded that we would need to conform to their system which requires putting a code on our pages linked directly to them that would show something called "Business Activity Data." This would have to be placed by someone --- presumably me --- on every one of our online pages.

Since we have more than 6000 pages up in hyperspace --- mostly book reviews stretching back to 1994 --- that would mean that I would have to figure out how to get their wretched code in place to conform to their wretched rules. I pointed out that we are book people, not computer people, but the young man was bored, obviously unmoved, eager to get back to his computer space station or whatever they call it.

Google, by the way, seems to confirm our take on hits. Last year's review of E. L. Doctorow's novel, Homer and Langley, turned up at within the top twenty listings. Our view of Crow Planet, another new title, appeared at #6.

And our reviews tend to persist. An item we put on-line almost ten years ago --- our thoughts on Alone: The Classic Polar Adventure by Admiral Richard E. Byrd --- is within the first fifty Byrd entries at Google.

--- Lolita Lark
The Review of Arts, Literature,
Philosophy, and the Humanities

Box 16719
San Diego CA 92176
poo@cts.com
www.ralphmag.org